social media services - content, strategy, set up, and management

Social media services

Social media use has grown at an exponential rate. Even if you don’t use the platforms yourself, your customers do and so do your competitors. Implementing and updating a social media strategy should be a priority task on every marketing to-do list. However, social media is by no means a quick win. It takes time, resources, budget, and creative thought to succeed.

Why is social media marketing important?

Engaging with your customers on social media doesn’t just increase brand awareness and loyalty, it can increase website traffic, conversions, and boost search engine rankings. Utilising the powerful ad targeting options available on Facebook and LinkedIn regularly works out cheaper than traditional advertising media too, yet yields a higher – and much more targeted – exposure.

How to ‘do’ social media well

  • Be authentic and genuine
  • Choose the right channels
  • Listen to your audience and your target audience
  • Monitor your competitors
  • Create, publish, analyse, repeat
social media services

social media services

Social media use has grown at an exponential rate and even if you’re not using it yourself, your customers are and so are your competitors. If you haven’t done so already, implementing a social media strategy should be a priority task on your marketing to-do list this year. 

why is social media marketing important?

Engaging with your customers in the relaxed space social media channels provide doesn’t just increase brand awareness and loyalty, it can increase website traffic, give your search engine rankings a helping hand, and increase conversions.

Social networks such as Facebook and LinkedIn offer powerful targeting options for advertisers. Social ads can often work out cheaper than traditional media, yet yields higher exposure.


Improve the performance of your social media activity

strategy

Taking the time to create a solid strategy will help you to make a success of your business online. A strategy explicitly outlines the actions you need to take to achieve your marketing goals. I can create your strategy from scratch or bring your own document up to date.

set up & launch

Should you build an online presence using Snapchat or Instagram? Your chosen digital channels should support the goals and objectives highlighted in your strategy. You can use me to determine where to put your launch budget for best effect.

content

Compelling content is the cornerstone of digital success. Therefore, I work with my clients to create content calendars that capture their brand story and key themes. My content specifically targets and engages your audience, aligns with your brand, and maximises engagement opportunities.

consultancy

For clients who prefer to manage their own online presence, I can provide a consultancy-only service to help you decide which strategies will be most effective for your business goals.

Improve the performance of your social media activity

strategy

Taking the time to create a solid strategy will help you to make a success of your business online. A strategy explicitly outlines the actions you need to take to achieve your marketing goals. I can create your strategy from scratch or bring your own document up to date.


set up & launch

Should you build an online presence using Snapchat or Instagram? Your chosen digital channels should support the goals and objectives highlighted in your strategy. You can use me to determine where to put your launch budget for best effect.


content

Compelling content is the cornerstone of digital success. Therefore, I work with my clients to create content calendars that capture their brand story and key themes. My content specifically targets and engages your audience, aligns with your brand, and maximises engagement opportunities.


consultancy

For clients who prefer to manage their own online presence, I can provide a consultancy-only service to help you decide which strategies will be most effective for your business goals.

Social media already running smoothly?
Take it to the next level

integrated campaigns

A content marketing campaign can’t just look pretty, it also needs to engage your chosen audience and cut through competitor content. I can show you how to take an integrated approach to your marketing and add creative thinking to maximise the impact of your digital campaigns.


community management

Community management should be the beating heart of any social media strategy. Engaging with your audience helps customers to understand your business. In turn, this drives sales and retention. It is especially relevant to new start-ups, as valuable feedback can be collected in order to improve the offering.


Measurement & analysis

Social networks offer insight into almost everything from reach and engagement to video views and click-throughs. I can advise on which metrics to monitor and create bespoke reporting templates and dashboards that tie in with your goals and objectives.


Training

I provide face-to-face social media training to individuals or groups. Training includes a mix of teaching, discussion, and practical exercises in each session. I can also work with you to deliver bespoke training for specific areas of social media, e.g. community management.

Social media already running smoothly?
Take it to the next level

integrated campaigns

A content marketing campaign can’t just look pretty, it also needs to engage your chosen audience and cut through competitor content. I can show you how to take an integrated approach to your marketing and add creative thinking to maximise the impact of your digital campaigns.

community management

Community management should be the beating heart of any social media strategy. Engaging with your audience helps customers to understand your business. In turn, this drives sales and retention. It is especially relevant to new start-ups, as valuable feedback can be collected in order to improve the offering.

Measurement & analysis

Social networks offer insight into almost everything from reach and engagement to video views and click-throughs. I can advise on which metrics to monitor and create bespoke reporting templates and dashboards that tie in with your goals and objectives.

Training

I provide face-to-face social media training to individuals or groups. Training includes a mix of teaching, discussion, and practical exercises in each session. I can also work with you to deliver bespoke training for specific areas of social media, e.g. community management.