digital marketing services - strategy

Digital strategy

Atop the list of my digital marketing services is always strategy. Diving into digital marketing without a strategy in place is still commonplace – a Smart Insights survey revealed that 50% of companies surveyed were marketing across digital channels without a strategy in place. Taking the time to create a digital strategy will help you to make a success of your business online: it will explicitly outline the actions you need to take for social media campaigns, search engine optimisation, email, and website to achieve your marketing goals.

I can work with you to create a digital marketing or social media strategy for your brand so you can measure success, build on it and ultimately, grow your business.

I work alongside two other senior content specialists to provide tone of voice and content workshops when required.

Digital content

Once you have a digital marketing plan in place, it’s time to do some structured content planning (a.k.a. the exciting bit).

After working with you to create a marketing calendar, we can move on to setting up monthly calendars to capture the themes you want to focus on. Content will be: created to specifically target and engage your audience; align with your brand and tone of voice; maximise on SEO opportunities.

I create copy and assets for all channels including social media platforms like Facebook, Twitter, Pinterest and Instagram, blog articles and website content, email campaigns, pay-per-click ad copy, and mobile apps.

Telling your brand story doesn’t have to be complicated and it can be an extremely effective way to communicate with your customers if done right.

digital marketing services - content
digital marketing services - marketing

Email marketing

Whether you need ongoing support or are about to launch a new product, I can help. My current email marketing service covers: email strategy; email content and design; email build and dispatch; integrated marketing campaigns; landing page optimisation; user experience auditing; and email performance reporting.

For most brands and businesses, I would recommend taking an integrated content marketing approach (using content across all available channels). Using an integrated approach means customers will see a consistent message across all touchpoints, but each piece of content has been created specifically for the channel it will be published on.

I also work alongside my own trusted bank of freelancers to provide pay-per-click, SEO, PR, and event management as required.

Creative thinking

Everything starts with an idea: your first product; a company name; what shirt you’re going to wear today. You get the picture. While most people can offer up an idea, it doesn’t always end up being a creative one.

I work with brands and businesses to draw ideas from uninspired teams and imagine something amazing. No team to work with? Not a problem, I can fire up my own creative passion on-demand to offer campaign concepts or a fresh perspective on your current communications.

“Creativity is a wild mind and a disciplined eye.”

~ Dorothy Parker

digital marketing services - creative lead
digital marketing services - small website builds

Small website builds

Finally, I offer a cost-effective website design and build service for SMEs to help them take their firsts steps into the online world. I’ve designed and built websites for hairdressers, chiropractors, freelancers, and commerce retailers. I can also build campaign microsites, and other short projects.

If you’re looking for something a little more complex than my digital marketing services can provide, I have connections with trusted development agencies who can provide a large-scale or multi-location website.

Have an existing website? I can carry out user experience or SEO audits as stand-alone projects – this can be a great option for brands on a budget as you can execute the provided recommendations in-house.

digital marketing services - strategy

digital strategy

Diving into digital marketing without a strategy in place is still commonplace – a Smart Insights survey revealed that 50% of companies surveyed were marketing across digital channels without a strategy in place. Taking the time to create a digital strategy will help you to make a success of your business online: it will explicitly outline the actions you need to take for social media campaigns, search engine optimisation, email, and website to achieve your marketing goals.

I can work with you to create a digital marketing or social media strategy for your brand so you can measure success, build on it and ultimately, grow your business.

I work alongside two other senior content specialists to provide tone of voice and content workshops when required.

digital marketing services - content

digital content

Once you have a digital marketing plan in place, it’s time to do some structured content planning (a.k.a. the exciting bit).

After working with you to create a marketing calendar, we can move on to setting up monthly calendars to capture the themes you want to focus on. Content will be: created to specifically target and engage your audience; align with your brand and tone of voice; maximise on SEO opportunities.

I create copy and assets for all channels including social media platforms like Facebook, Twitter, Pinterest and Instagram, blog articles and website content, email campaigns, pay-per-click ad copy, and mobile apps.

Telling your brand story doesn’t have to be complicated and it can be an extremely effective way to communicate with your customers if done right.

digital marketing services - marketing

email marketing

Whether you need ongoing support or are about to launch a new product, I can help. My current email marketing service covers: email strategy; email content and design; email build and dispatch; integrated marketing campaigns; landing page optimisation; user experience auditing; and email performance reporting.

For most brands and businesses, I would recommend taking an integrated content marketing approach (using content across all available channels). Using an integrated approach means customers will see a consistent message across all touchpoints, but each piece of content has been created specifically for the channel it will be published on.

I also work alongside my own trusted bank of freelancers to provide pay-per-click, SEO, PR, and event management as required.

digital marketing services - creative thinking

creative thinking

Everything starts with an idea: your first product; a company name; what shirt you’re going to wear today. You get the picture. While most people can offer up an idea, it doesn’t always end up being a creative one.

I work with brands and businesses to draw ideas from uninspired teams and imagine something amazing. No team to work with? Not a problem, I can fire up my own creative passion on-demand to offer campaign concepts or a fresh perspective on your current communications.

“Creativity is a wild mind and a disciplined eye.”

~ Dorothy Parker

digital marketing services - website creation

website creation

I offer a cost-effective website design and build service for SMEs to help them take their firsts steps into the online world. I’ve designed and built websites for hairdressers, chiropractors, freelancers, and commerce retailers. I can also build campaign microsites, and other short projects.

If you’re looking for something a little larger or your needs are complex, I have connections with several trusted development agencies who can provide a large-scale or multi-location website for a competitive price.

Have an existing website? I can carry out user experience or SEO audits as stand-alone projects – this can be a great option for brands on a budget as you can execute the provided recommendations in-house.