Content marketing services from Brain Candy Digital

Content marketing services

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
~ Content Marketing Institute

Why is digital content so important?

Great digital content is good for your customers as it allows you to connect with them on a deeper level. Customers can discover more about your brand and what you stand for. Perhaps more importantly, they can learn what you can do for them. Investing in good content isn’t bad for your bottom line either, as it can lead to increased sales and brand loyalty, higher customer retention, and increased exposure.

Great content is

  • Original
  • Honest and accurate
  • Engaging
  • Up-to-date
  • Actionable
social media services

Content marketing services

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

~ Content Marketing Institute

Whether you’re looking for more website traffic or to increase social media engagement, using my content marketing services can help get your content in front of the right eyes at the right time.

Why is digital content so important?

Content marketing is good for your customers, and it’s not half bad for your bottom line too. Good content marketing leads to increased sales, higher customer retention, and . Your goal should be to provide as much value from your content marketing to as much of your target audience as possible.


Kick-start your content marketing

strategy

A digital content marketing strategy focuses on the planning, creation, delivery, and governance of your content. It will explain the “why”, “when” and “how” to creating your digital content. I can help you develop a strategy that aligns with your business goals while leveraging your content effectively.


Content planning

Compelling content is the cornerstone of digital success. Using your content marketing strategy, I will work with you to create a content calendar that captures your brand story. My digital content specifically targets and engages your audience, aligns with your brand, and maximises engagement opportunities.


Ideation & creativity

Everything starts with an idea: your first product; a company logo; which socks you’re going to wear. While most people can offer up an idea, you need the best idea. I work with brands to draw those ideas from uninspired teams. No team? I can fire up my own creativity on demand to bring a fresh perspective to your communications.


Kick-start your content marketing

strategy

A digital content marketing strategy focuses on the planning, creation, delivery, and governance of your content. It will explain the “why”, “when” and “how” to creating your digital content. I can help you develop a strategy that aligns with your business goals while leveraging your content effectively.

Content planning

Compelling content is the cornerstone of digital success. Using your content marketing strategy, I will work with you to create a content calendar that captures your brand story. My digital content specifically targets and engages your audience, aligns with your brand, and maximises engagement opportunities.

Ideation & creativity

Everything starts with an idea: your first product; a company logo; which socks you’re going to wear. While most people can offer up an idea, you need the best idea. I work with brands to draw those ideas from uninspired teams. No team? I can fire up my own creativity on demand to bring a fresh perspective to your communications.

Improve your existing content

Content creation

I can provide optimised and unique content for your marketing campaign using your brand story and values. Contrary to belief, brand storytelling isn’t about the brand at all, it’s about the value your customers get when they buy from, or interact with, your company. Brand storytelling provides the foundations with which to build relationships with your audience.


audience personas

Audience personas are created as part of the strategy development process. However, I do provide this as a stand-alone service for clients who are missing personas from their own strategy or website UX plan. Creating personas for your audience can seriously improve the way you solve customer pain points when browsing your online channels.


Optimised content

From optimised web pages to eBay shop descriptions, I can craft content to intrigue, entertain, inspire, or energise your audience. Content can be designed to ease customers through your sales funnel, to promote a stand-alone digital campaign, or as part of the ongoing search engine optimisation of your website or online store.


Improve your existing content

Content creation

I can provide optimised and unique content for your marketing campaign using your brand story and values. Contrary to belief, brand storytelling isn’t about the brand at all, it’s about the value your customers get when they buy from, or interact with, your company. Brand storytelling provides the foundations with which to build relationships with your audience.

audience personas

Audience personas are created as part of the strategy development process. However, I do provide this as a stand-alone service for clients who are missing personas from their own strategy or website UX plan. Creating personas for your audience can seriously improve the way you solve customer pain points when browsing your online channels.

Optimised content

From optimised web pages to eBay shop descriptions, I can craft content to intrigue, entertain, inspire, or energise your audience. Content can be designed to ease customers through your sales funnel, to promote a stand-alone digital campaign, or as part of the ongoing search engine optimisation of your website or online store.